Adobe Creative Suite
Adobe Certified Associate-Print & Digital Media Publication– Industry-recognized credential that demonstrates proficiency in Adobe digital skills.
Advanced skills in Acrobat, Bridge, Dreamweaver, Illustrator, InDesign, and Photoshop, Premiere Rush and Spark.
Branding
Solid understanding of branding principles and presentation of information aligned with identity standards. Experienced in creating style regulations, asset libraries, and branding guidelines.
Communication Planning
Inherent ability to determine desired outcome, identify target audience, define key message, consider timing for delivery, and specify criteria for results measurement.
Knowledge of project management methodology and application: Strong organizational and scheduling skills; comfortable managing multiple priorities in a deadline-driven environment.
Email Communication
Extensive experience in HTML email production in Constant Contact, Cvent, and MailChimp. Astute in database structure and list management, and analysis of open rates and click rates for embedded links.
Event Logistics
In-depth understanding of Cvent event management software: Multiple event invitation lists and registration types, dynamic registration paths, event websites, email marketing, attendee communication, and reporting.
Microsoft Office 365
Well-versed in Excel, Outlook, PowerPoint, Sharepoint, Teams, and Word.
Social Media
Experienced in Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Qualified in management apps such as Hootsuite to manage and monitor channels, track analytics, and increase engagement.
Storytelling
Established in visioning story creation through outlining questions to be explored and interviewing relevant sources and subject matter experts. Skillful in identifying and locating/creating visual assets and blending written and visual elements to convey story aspects.
Video
Proficient in capturing video and incorporating sound and graphics with Adobe Premiere Rush, creating finished MP4 files for web and social media purposes. Skilled in scriptwriting, storyboarding and collaboration with professional videographers.
Website Design and Development
Broad background in website planning, design, and creation: Understanding users and mapping content; designing wireframes, mock-ups, and templates; creating/curating social media feeds; creating architecture to maximize opportunities for dynamic content (publish once, display in multiple areas). Knowledgeable in WordPress, Drupal, HTML, and CSS. Adept at hosting and domain management.
Writing and Editing
Resourceful in creation of feature articles, press releases, event collateral, social media campaigns, and case studies. Strong editing and proofreading partner; literate in AP style.
Capabilities | Email Marketing | Graphic Design | Images | Web Design
Storytelling and Writing
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