Capabilities

Adobe Creative Suite

Advanced skills in Acrobat, Bridge, Dreamweaver, Illustrator, InDesign, and Photoshop.

Branding

Solid understanding of branding principles and presentation of information aligned with identity standards. Experienced in creating style regulations, asset libraries, and branding guidelines.

Communication Planning

Inherent ability to determine desired outcome, identify target audience, define key message, consider timing for delivery, and specify criteria for results measurement.

Knowledge of project management methodology and application: Strong organizational and scheduling skills; comfortable managing multiple priorities in a deadline-driven environment.

Email Communication

Extensive experience in HTML email production in Constant Contact, Cvent, and MailChimp. Astute in database structure and list management, and analysis of open rates and click rates for embedded links.

Event Logistics

In-depth understanding of Cvent event management software: Multiple event invitation lists and registration types, dynamic registration paths, event websites, email marketing, attendee communication, and reporting.

Microsoft Office 365

Well-versed in Excel, Outlook, PowerPoint, Sharepoint, and Word.

Social Media

Experienced in Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Qualified in management apps such as Hootsuite and TweetDeck to manage and monitor channels, and increase engagement.

Website Design and Development

Broad background in website planning, design, and creation: Understanding users and mapping content; designing wireframes, mock-ups, and templates; creating/curating social media feeds; creating architecture to maximize opportunities for dynamic content (publish once, display in multiple areas). Knowledgeable in WordPress, Drupal, HTML, and CSS. Adept at hosting and domain management.

Writing and Editing

Resourceful in creation of feature articles, press releases, event collateral, social media campaigns, and case studies. Strong editing and proofreading partner; literate in AP style.


Capabilities  |  Email Marketing  |  Graphic Design  |  Images  |  Web Design  |  Writing

paulsen.susan@gmail.com

©2019